A cover letter and a resume go hand in hand. A good resume is not enough. Many people have good resumes written by resume experts but it still has something missing. This 'something missing', is the reason of losing an opportunity. A good resume and a well written cover letter is a key to success. Every job application must have a well-written cover letter. The cover letter written for every job application should be different. Never use one cover letter for all job applications. In this section of cover letters, we will discuss about advertising cover letters.
A potential employer has many questions such as do you have the excellent skills, knowledge and work experience for the position? Perfect cover letter answers these several questions for an employer. It shows how you are qualified and why you should be selected to interview.
The advertising cover letter is used while applying for advertising jobs. When one applies for different jobs in the field of advertising, one has to draft a resume and a cover letter as per the requirements of the advertising industry and the advertising firm in particular. This makes it essential for you to know how to write an advertising cover letter. A thoughtfully written cover letter will get you a dream job in the advertising firm of your choice. In fact, in the advertising industry, a well written cover letter is very important because it will show your presentation skills. How good you are at presenting and marketing will be judged by the employer, by going through your resume and your cover letter, which will be an effort of marketing yourself from your side.
Every cover letter should follow the basics. The letter should be formal, precise, not a copy of your resume, addressed to a specific person, not very long, use bullets wherever necessary to highlight points, be direct, and communicate to your prospective employer. The only thing, which differs from one cover letter to the other, is the points to be communicated. Every cover letter will be your introduction, speak about your interest and skills, and end with a positive reply request. The thing which differs is how you put forth your interest for that particular job, and put forth your skills as well. You can prove your interest for different job profiles. You can put forth your skills in such a way that, whenever you apply for different job, you can alter it and present it such that it suits that job requirement. This is the purpose of your cover letter. Your skills and qualifications are mentioned in your resume, but how do you relate it to that particular job and organization is the key to success.
Since the basics remain the same, what is that you need to vary in your advertising cover letter? Your communication is very important. Since you are going to be a part of an industry where 'communication' is the word that brings in revenue, you have to prove it to them. If you are applying as a copywriter with that firm, see to that you are able to describe yourself in one line in your cover letter. You should be able to speak about your skills. When you can do this for yourself, the employer can expect it from you for his/her client as well.
If you are applying for a designer's position, mention the various products for which you have designed, speak about the various courses taken up by you, workshops attended, contests participated, and equally important is an attachment of some of your designs along with your letter and resume. Even in a designing profile, you can select some clever formatting and design for your cover letter. As you cannot design your resume, you can give a glimpse of your designing talent in your cover letter.
Answering questions like 'What difference will I make to your firm'? Or 'Why select me over other'? in smart one-liners will show your presence of mind. However, see to it that you are prepared with some such good one-liners for yourself. This is because if you get an interview call, and they ask you the same question again, repeating the same one-liner will make them think that you have mugged it up.
It is very important to mention some of your works. Mention it in your cover letter itself. Especially, if you have had some successful ad campaigns do not fail to take the credit. Successful ad campaigns are remembered for a long time. Use these to make your cover letter attention catching.
To get a more clear idea, refer to the sample advertising cover letters given in the links below.