Advertising Sales Cover Letter
In advertising industry, concept making is the core. The more powerful the concept or idea behind an ad campaign, and the better connectivity with the audience, the more successful the ad campaign is. However, the ad agency or firm does not run only on good concepts. They also need to advertise themselves, or have a good sales staff that can pitch in good clients, and get a good business for the ad firm. The employees hired for this job need to generate business, and they are known as 'Business Development Executives' or 'accounts executive'. While applying for this job, you need to prove your sales skills. Your resume should speak about this, and the 'advertising sales cover letter' you attach with your resume, will help you communicate with your prospective employer, and convince him/her that you possess these skills. To help you write a good cover letter for your resume, refer to the sample cover letters given below.
1. Sample Advertising Sales Cover Letter (for an experienced candidate)
Dear Mr. Dsouza,
I am Natasha Vale, and I wish to apply for the post of 'Advertising Sales Team Lead' for your organization, advertised in the UK Daily, on 31st August, 2011. I have completed my Bachelors in Sales and Marketing, from the University of Scotland, and have 2 years of work experience as a 'Business Development executive' with a well-established advertising agency in London.
I am completely engrossed in the field of advertising. Not only sales, but I am also good at conceptualizing, media planning, and come up with good ideas for designs and visual aid material. I have also completed a diploma course in 'Short Film Making' from Whistle Wood Green Tech. I have successfully pitched in new clients for my organization, and also assisted in developing impactful ad campaigns for the same.
Brand Impact Advertising has a wider coverage PAN UK, and even in some parts of USA. You have been associated with some of the best brands and made some successful ad campaigns for the same. I have been admiring your ad campaigns since I was pursuing my studies. It would be a pleasure for me to work with your organization.
I have attached my resume and certificates herewith. A one on one discussion will help you judge me and my skills better. Looking forward to have a healthy professional relationship with you.
2. Sample Advertising Sales Cover Letter (for a candidate with no experience)
1st September, 2011
Dear Ms Frank,
I am Richard Rusk, and this is with reference to the advertisement for 'Business Development Executive' for your organization, published in today's newspaper. I have completed my Graduation in Arts, and possess good communication skills.
My strength is my communication and convincing power. I have successfully pitched sponsors for our college events. I am fluent in English, French, Spanish and Russian. I wish to use my skills in the field of sales, where I would get to communicate with different people, and pitch them for the business. I am confident about my convincing skills, and feel that I can contribute successfully to your organization.
The policies of MindGame say that it gives an equal opportunity to all, and provides a chance based on one's talent and not experience. We could meet in person to discuss this further.
Awaiting a positive response soon.
These are two different sample Advertising Sales cover letters. One letter is written for an experienced candidate and the other for a fresher. A fresher will however, not be preferred for a 'Team Lead' position or a managerial position, but he/she can apply for the position of a 'Business Development Executive', which is at the entry level in sales. Some times a sector change is also a reason for many. If you have sales experience in some other sector, you can apply for the 'Team Lead' position, but it depends on the company, whether they would take some one from a different sector. Nonetheless, you can try, and make your resume catchy, by writing a perfect cover letter for it. Also, check Cover Letter for Advertising Manager for the same.