Formal Business Letter

A formal business letter is a letter that is sent by one business organization to another for official purposes like sales letter, business introduction letter, business transaction letter, termination letter, etc. it is written in a formal, industry standard format.

A formal business letter has to have a proper flow and indent, size, bolds, underlines, italics and color, all need to be taken care of. Some of the important tips to be followed while writing such a letter are:

• Use only one font size throughout the letter
• Don't use varied colors in the letter. If need be use not more than two colors-one being black and the other of your choice (the second color should be smooth on eyes for reading)
• Maintain a uniform indent of the entire letter
• Usage of bolds or italics should be minimum and justified

Following is a formal business introduction letter sample for your better understanding.

Formal Business Letter Sample- Change of Address

From

Robin Anderson, Marketing Manager
Rainbow AdMen
12 Baker St
Kirkland, WA 98034
(425) 825-7640
robin.anderson@rainbow.com

8st November,'11

To
Robert Flake, CEO
Bill Thomas Fine Suiting
16 Larter Street
Kirkland, WA 98033
(425) 612-6582
robert.flake@billthomas.com

Subject- Introductory letter and request for a personal meetings

Dear Robert,

How are you? As per our phone conversation yesterday, I am writing this letter to you as an introduction to our company and its work. I am most pleased to have spoken to you and wish that we will convert our casual conversation into a full-fledged business relation, fruitful to both of us.

In light of our conversation, you were looking for a leading nation-wide spread ad company that could help you in remodeling your brand image as a premium brand. On this note, let me take the opportunity to mention that our company has the largest reach across entire America and our client base consists of clients from all across the country. Some of our heavy-name clients are Marshal & Co., PR Global, Ray Weinstein & Associates, etc. we specialize across all media pillars, from print to television to internet. We have an outstanding success record in outdoor promotions and events.

Assisting your brand in remodeling its brand image has to have a logical, step-by-step, carefully planned campaign which will enable it to win its own place in the tough market of today which is already crowded with new brands launching almost every day.

Saying this, I am attaching here a list of services that we provide along with feedback from our esteemed clients- what they have to say about our services. I assure you that your product will be given a 180 degree paradigm shift from what it is now to what you want it to be.

I am attaching my visiting card along with this letter. You can call or mail me anytime. Hoping to get your reply soon.

Thanking You,

(Signature)

Robin Anderson, Marketing Manager,
Rainbow AdMen

Notice the flow and tone of the above letter. The writer establishes the reason behind the letter right in the beginning without wasting any space or time. This is done to cut the letter short and crisp as there is no space for unneeded pleasantries in business letters. The letter should be written in a tone as you, actually, would have spoken. The sample letter here is small and drives home the purpose behind it. Whenever appropriate, attach customer reviews and quotes along with such letters. You can modify the letter accordingly but remember to incorporate all the suggestions here as they will help you in writing a better and effective letter. Also, you can view Sample of Formal Excuse Letter and Example of Formal Job Application Letter for sample letters.