Business To Customer Introduction Letter

A business introduction letter is a kind of letter written by the business managers to the prospective customers with the sole purpose of introducing them to the company's new products and services. It is a sales promotion strategy. There are two kinds of business introduction letters:

• Business to business introduction letter
• Business to customer introduction letter

A typical business to customer introduction letter is in the form of direct mail, addressing the customer by his/ her full name. It should not exceed more than one page and information should be to the point. When required, you can attach an information catalogue or a brochure along with it.

The prospective customers are found out by a market research done by the company and building up a database. Then based on the customers' past shopping preferences, these letters are sent to their postal addresses or mailed online.

But there is big chance of your letter going straight away into the trash bin as happens with all the unsolicited letters. The receiver may be receiving many more such letters along with the newspapers, magazines etc. You need to grab the attention of the customer within the first five seconds of opening up the envelope. For this, your letter should be different and appealing along with being relevant.

The basic idea behind writing such a letter is to give your prospects an insight into the new schemes or products on offer. Following is a sample letter of the same.

From

Sabrina Adams, Sales Manager
Emerald Insurance,
909 Kirkland Ave
Kirkland, WA 98033
(425) 563-6754
sabrina.adams@emeraldinsurance.com

27th October,'11

To

Anna Weaving
11816 NE 116th St
Kirkland, WA 98034
(425) 651-4563
anna.weaving@example.com

Subject- Introducing you to our new, more fruitful Retirement healthcare schemes, all under one umbrella

Dear Anna,

It is our belief that every customer of Emerald is a valued customer and deserves only the best. Keeping this in mind, the company continuously strives to develop and bring to you only the best of healthcare policies.

We now bring to you our new Emerald Retirement Medicare Plans. In association with AARP, we now provide America's largest, most wide-spread retirement benefits program. Comprehensive in nature and customer-specific, it strives to take care of your loved ones by providing to you all the retirement healthcare solutions under one roof.

Also, with our 24X7 customer assistance, choosing the right policy has never been so easy

We understand that one's healthcare issues and financial choices are very important factors governing the kind of choices one makes. But not to worry! Now with our 24x7 customer assistance, you don't have to worry about the headache of scrutinizing all the policies; just state your needs and our customer service representative will tell you about all the healthcare policies matching your requirements. Along with this, we also would provide you with customized healthcare policies.

A catalogue for all the Emerald Retirement Medicare Plans is attached here for your reference.

With the widest healthcare network and 24x7 customer support system, Emerald further strengthens its relations with you.

Thanking You,

(Signature)

Sabrina Adams

Address the reader by his/ her name as has been shown in the above sample. Write it to the point and right away introducing the reader to the new product or service that you are offering will be effective. The tone of the letter needs to be formal and yet, it should feel like you yourself are addressing the customer. Any additional information in the form of brochures or catalogues or customer feedbacks can be included in the envelop. Also do send along a business card for the customer to contact back. Also it would be a nice idea, before sending in a letter, to call the client/ customer informing them of the relevance of the new product or service along with its benefits. When the customer seems interested, send him the letter. This will make more impact and thus the letter would stand a better chance of boosting up your sales. Also, you can review Sales Introduction Letter and Service Introduction Letter for samples of letters.