Catalogue Introduction Letter

A catalogue introduction letter is used to attach along with a catalogue while sending it to a recipient. Marketing and sales letter, usually also known as a 'catalogue introduction letter', is sent along with an attached product catalogue to all the prospective and other customers. It's a popular marketing gimmick to send beforehand the details of the range of products being on offer. This doesn't involve sending in a marketing representative thus saving the cost of travel and saving time also.

The major advantage of this kind of 'business to customer' contact is that it gives the customer a decent amount of insight into the company's range of products and services along with pictures of those products. A catalogue introduction letter can also be sent on demand. It is a general introduction from the company's side which leads you to the attached catalogue.

A catalogue will typically consist of the name and type of product, its specifications, the model number, price, any special schemes on it, along with a photo of the product. It also carries the company's address and contact number.

Please go through the following letter sample to get an idea of how exactly to write a catalogue introduction letter.

From

Jason Gordon, Sales Manager,
The Furniture Company
158 Ashville Street,
NJ 07712
(732) 976-2845
jason.gordon@thefurniturecompany.com

6st November,'11

To

Albert Clyde
14 Leeland Ave,
Asbury Park, NJ 07712
(800) 476-1500
albert.clyde@example.com

Subject- Sending you our product catalogue as per your request

Dear Albert,

I am sending to you our furniture catalogue letter as you had requested earlier this week on phone.

In the catalogue you will find the varied range of Italian sofas along with several colors and shades to choose from. It also contains information regarding price and make.

Apart from this, I am also attaching an order form, in case you like what you see there. Simply fill up the form along with the precise product number and name. You have an option of credit card payment there in the form. Just mark against the name of your credit card company. The same can be done online; please visit www.thefurniturecompany.com and place your order there. In case of any problems or questions, please call our helpline number (as mentioned in the catalogue) to speak to our customer service executive.

In case you want to personally check the item, please visit our store on the above given address between 10 am till 7 pm, Monday- Saturday. We will be happy to assist you.

Thanks for your time and looking forward to being of assistance to you.

(Signature)

Jason Gordon, Sales Manager,
The Furniture Company

A catalogue introduction letter contains a general overview of the catalogue thus telling the reader what to expect in it. It should have a cheerful tone and should be crisp and short. Also through it, a writer offers any kind of help or assistance to the reader in choosing the right product. Also, you can view Realtor Introduction Letter and Resume Introduction Letter for more letter samples.