Client Introduction Letter

A client introduction letter is written to introduce yourself and your products or services to the client in a professional manner. This is a formal conversation with the purpose to brief your clients about your organization and establish a business relationship with them while enlightening them about your products and services. Since this is the first step in making contact with the party you are trying to make a business deal with, it is very important that you draft a highly efficient letter that succeeds to convince the client to trust your business and thereby develop a business relationship with your organization.

Your clients may not be aware of your organization's performance or what your company sells in the first place, so you need to be precise in what you offer to the client. It is a common practice to inform the clients of any special offers or promotional offers which would definitely attract the clients' attention.

Points to be remembered while drafting a client introduction letter -

• Mention how you got to know of the clients and their needs

• State your qualification and your designation within the organization while introducing yourself

• Your letter should focus on the client's needs and interests, not your organization's goals

• Be plain, brief and include only accurate facts and figures

• Your letter must portray your sincerity, politeness and professionalism

• Do provide your contact details like your phone number and e-mail id so that the client could follow up on the letter

• And finally, if the client responds back stating that he is not interested in your offer do not approach him again with more explanation about your products and services. You can't insist your client to make a business deal with your organization

Sample Client Introduction Letter

Louisville Promotions
1586 Christie Way
Westborough, MA 01581
978-793-1939
www.louisvillepromos.com

November 8, 2011
Mr. Eugene Tilley
Sr. Manager - Advertising
Martin Bros. Technologies Pvt. Ltd.
948 Wescam Court
Walpole, MA 02081

Dear Mr. Tilley,

I represent Louisville Promotions and I am writing to introduce you to the services offered by our organization. I have been working as the general manager in Louisville Promotions since September 2008.

Louisville Promotions was established in the year 2001 and has been very successful in developing significant business relationships thus growing to be one of the best advertisers in the market as of today. We provide the best marketing solutions to our clients helping them gain popularity and get recognized successfully within their target market.

With the ever changing economic condition of the market, many companies are forced to undergo a modification within their system that might cause drastic changes which in turn tends to affect the growth of their businesses. We provide expert marketing solutions for the companies in the technology sector. Besides helping the company to achieve the desired popularity within the market, we also provide flexible business solutions that assist our clients in moving closer to achieving the organization's goals and objectives.

Television media advertising is where our expertise reflects and is believed to have helped our clients in gaining popularity in the market beyond the desired level. However, we also provide various other marketing solutions for a reasonable and affordable price that are sure to act as a fulcrum for your company's growth.

If you or your organization has been planning to outsource the promotion of your products, we strongly recommend that you or call us at 978-793-1939 in order to schedule a face to face presentation followed by a meeting so that we can discuss your needs and decide on what we can do to help your business grow. You may even e-mail us at jessicaj@louisvillepromotions.com if you have any queries related to our services.

Thanking you.

Sincerely yours,

Jessica J Brooks

___________________ (authorized signature)

Also, you can look Realtor Introduction Letter and Resume Introduction Letter for sample letters.