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New Product Introduction LetterResume Cover Letters » Sample Letters » Introduction Letters » New Product Introduction Letter A letter for new product introduction, is basically a marketing introduction letter, and is written when the company launches a new product in the market. This page includes new product introduction letter samples, which can be referred to gather necessary information required for writing an influential introductory letter for the new product. The new product introduction letter can be either written for a completely new product in the market, or an existing product in the new product. It is written on the same lines as a marketing introduction letter, which is used for introducing marketing programs. Depending upon the product and the market where you wish to introduce the product, necessary changes in the information to be shared should be made. These letters can be directly written to the business partners or the end consumers. The complexity of the language used should be adequately customized depending upon the recipient of the letter. The sample letters illustrate how to draft new product introduction letters depending upon the intended recipient. For recipients who may not be well versed with the industrial jargons, such words should be avoided, so as the letter sounds simple, and meets its actual purpose. If you are writing the letter to another industrial partner, the final new production introduction letter draft would have more of technical details and other business related information. New Product Introduction Sample Letter (Written to business partner - retailer) Tina J. Green
Marketing Manager Dear Mr. Dale, I am writing this letter to inform you about our new product 'Health First', a mix fruit juice drink made completely from an environment friendly process, which was launched recently. Please find enclosed the product catalogues for your reference. In our effort to increase the market presence, we have decided to promote the product at the lower levels of the distribution channels, for effective implementation of the marketing policies. As the first step, we have decided to increase the awareness among our distributors and retailers who are responsible for the final sales of the product at the consumer's end, and are crucial to successful implementation of the sales strategies. Apart from various discounts and other incentives, we have found that there is need of enhanced awareness among the end distributors. As our efforts to resolve the issue, we have organized free sample and trial camp at our regional offices. At the camp, we would be explaining the key features of the product, necessary storage and handling guidelines, and effective sales and marketing strategies to promote your services and increase the final sales. All those who would be attending the product would be distributed free supplies against the order placed, and for first 10 bulk orders, free refrigerators would be distributed. We hope to see you at the camp, and wish our relation grows stronger and the business grows with mutual benefits. Thanking you yet again for consistent support. Truly, (Signature)
New Product Introduction Letter Example
Mary M. Dodd
Dear Mr. Wayne, In our consistent efforts to provide our valuable customers with new innovative health solutions; we are pleased to inform about the new 'Medical Honey' launched recently by our parent company and now available at our stores. Please find enclosed the product information brochures for your review. Being our loyal customer for the past 5 years, you can opt for the special offer on 'Medical Honey' which is priced 25% less than the introductory price, especially for our loyal customers. The honey has proven medical values, and is fortified with added natural herbs for advanced healing and resistive power. For those who wish to take the sample pack for trail, the same can be procured from your nearest 'Valley Harvest' store. For first 100 orders placed at any store, an additional discount of 10% would be provided on Market Price. The information is shared with you first, so as you could benefit from the offer. So, why wait? Rush to the nearest store and grab your bottle of 'Medical Honey' and stay healthy. Thanking you once again for being our loyal customer and awaiting your valuable feedback.
Depending upon the person to whom the new product introduction letter is addressed, you may choose the appropriate example for reference and assistance. We hope by referring to the new product introduction letter examples above, you will be able to draft an effective letter with desired outcomes. Also, you can review introduction letter writing tips for customer and sample of employee introduction letter for samples of letters. | |
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