Insurance Marketing Letter

Insurance marketing letters are written by an insurance company with the aim of convincing the readers to decide to opt for insurance from them. Such letters need to be written with tact as although they are formal in tone, they still need to have that personal, friendly tone that the readers would find reliable and trustworthy.

The following points will surely help you write an effective insurance marketing letter:-

• Importance of the opening paragraph: The manner in which you begin the letter determines whether or not you will be able to hold the reader's attention. In order to establish a strong connection, it is advisable to add a personal touch to the letter by addressing the reader by his/her name in the salutation and word the introduction to cater to his/her individual needs
• Brevity: It always pays to be precise and to the point. Avoid going into irrelevant details and adding too many paragraphs to the letter. A short, crisp letter of three paragraphs is just right to hold the reader's span of attention
• Direct them to the company website: This is another effective way to keep the letter short by guiding the readers to the company website where they could get all the information in detail
• Professional look and appeal: This is a crucial factor that can help you gain the trust of the reader. Make sure you write on the company letterhead which carries the official logo. Carry forward the professionalism by following up the letter with a phone call or a personal visit if necessary
• Use typical motivating words like 'low rates', 'save', 'best plan', benefits' which reinforce your marketing strategy and lead to a positive response from the readers
• Don't forget to stress upon any awards and accomplishments of the company as this is a sure method of winning the readers' trust
• Close the letter by giving the reader's an array of choices about how they could get in touch with you. Not everyone is comfortable about applying online so you should cater for such clients as well

The following sample will show you how exactly you should go about framing an appropriate insurance marketing letter.

Insurance Marketing Letter

George J. Wilber
Marketing Representative
Secure Solutions Insurance
Houston, TX 77036
Phone:832-559-2993
Email Address: georgejwilber@abc.com

Jan 12 2012

Sheri D. Jones, 4836 Deer Ridge Drive Newark, NJ 07102

Dear Ms Jones,

This is in response to the query from you at the Annual Health Fair, soliciting for information about the advantages of health insurance and how to opt for one that would best suit your needs. Having an insurance cover for health is the ideal way to guarantee that you are financially prepared to meet any medical expenses that you may incur at any time in the future. We at Secure Solutions ensure that our customers get the best value for their premium and provide them with prompt and hassle free finances to meet any unforeseen medical requirements.

We have the lowest rates but the highest benefits for our customers and have designed special schemes and plans to cater to individual needs. Once registered with us at Secure Solutions Insurance, we make sure that the entire process is smooth, hassle free, transparent and quick for our clients. We also provide assistance and counselling in choosing the correct plan that would give you maximum benefits with minimum expenditure.

We would be happy to discuss about all the schemes and policies that we have currently launched. Secure Solutions Insurance has been voted as the most trusted insurance company for the last three consecutive years, giving our clients the best value for their money in a timely manner, when they most need it. You could visit our website securesolutions.com for further information or contact me at the above mentioned address or telephone number. You can rest assured of our best service at all times.

Thanking you for your kind attention.

Yours sincerely,

George J. Wilbur

An insurance marketing letter written in a similar manner is sure to fetch you a positive response from many potential customers. Make sure you proof read to keep it free of grammatical and typo errors. Also, you can look Business Marketing Letters Sample and CEO Marketing Letters Sample of letters.