Intent Marketing Letter

A marketing letter of intent is not a commonly written correspondence and therefore most people who need to write this letter may have to do some research on the topic. A letter of intent conveys a plan, a scheme or an intention to the other party with the aim of expanding business which will be mutually beneficial to both parties concerned. This letter loosely gives details of the proposal which would then be studied in greater detail and finalized if the other party responds positively.

Although letters of intent have no legal standing, they should be drafted with care and caution as courts of law could treat them as contracts that have the potential of being sealed. It is of utmost importance to include the confidentiality clause which forbids either party to disclose the plans until after they have been finalized.

What is the purpose of letters of intent?

The main aim of letters of intent is to familiarise or propose a business deal to the other party with full assurance that it would be advantageous to both. It enables them to come to a decision and clarifies all the points which is useful especially if the plan would also require the services of a third party like financers or investors.

What you must remember to include:

• It is important to assure the third party that the letter only expresses an intention and is not legally binding on either until it has been officially signed as a contract
• It is advisable to have a "lock out" clause where both parties willingly agree not to deal or negotiate with any competitors for a specific period until the deal is implemented
• The "confidentiality" clause is also one of the most important so that the proposed plans are not disclosed to any third party till they have been officially sealed by a contract

You could refer to the sample intent marketing letter for some valuable tips to help you draft yours.

Intent Marketing Letter

Emma M. Tompkins
Elegant Interiors
987 Par Drive
Oxnard, CA 93030
Phone:805-760-6241
Email Address:emmamtompkins@abc.com

Feb 2 2012

Anthony D. Stark
Midas Furnitures
4812 Rose Street
La Grange, IL 60525

Dear Mr Stark,

We have been sharing excellent business relations with your firm for the last decade and have always been impressed with the high standards of quality that you have consistently maintained. Your dedication, hard work and commitment to quality have also spurred us on and inspired us to do better than our best. Therefore over the years, both our enterprises have grown from small ventures to a flourishing business that we can be immensely proud of today.

Our interactions have shown a common ideology and similar values and we share the same ambitions for the future. Your firm is the most sought after and best reputed furniture dealer in the state and we too have established ourselves as a prominent name in Interior design that can boast of big celebrities as part of our clientele. Since we mostly always recommend each other and rely on each other to further our business, it seems to me that it would be in the best mutual interests to merge our enterprises and enter into a legal partnership. This would most certainly enhance the profitability and cut out on costs and time incurred in placing orders and recommending designs. Therefore we request you to consider our proposal of a merger of our two companies so that we can take our business forward together and scale new heights of success. We would like to assure you that this is only a letter of intent with no legal obligations until you convey your agreement to formally finalise the merger and sign the deal. May we request you to keep the proposed intent absolutely confidential until we have entered into a contract? We would also appreciate that we abide by the lock out clause according to which we refrain from any negotiations with other parties for a period of 3 months or until we formalize the merger, whichever comes earlier.

It is our sincere desire that we can work towards implementing this important proposal and turn it into a fruitful and enriching partnership that will take our success to greater heights. So let this be a merger of our talents, abilities and potential to create an enterprise that will set new benchmarks in service and quality and will remain unmatched through the years to come.

Eagerly awaiting for a reply from you,

Warm regards,

Emma .M. Tompkins

Observe the tone of the sample intent marketing letter given above. Its warm yet professional style expresses a sincerity of purpose which will surely make the recipient to give due consideration to the proposal. A letter written on similar lines would surely achieve the desired result. Also, you can refer to Business Marketing Letter Examples and CEO Marketing Letter Examples for more letters.