Product Marketing Letter

Product marketing letter conveys the brief introduction about the product offerings and its unique features which will help to market the product. It is written to the key parties such as marketers or distributors involving product marketing, investment, and distribution function. It helps to convince distributors about its marketing and sales feasibility.

It should be divided into different paragraphs, involving product description, its unique attributes, benefits, commercial viability etc. It should be attractive and appealing so that the receiver will be tempted to invest in the product. In the introduction it should highlight the uniqueness and viability of the product.

You can use the following points while writing product marketing letter:

• It should be concise stating product feasibility
• Focus on unique product attributes, cost effectiveness, and pricing of the product
• Competitiveness of the product, product differentiation, and different strategies to be used for marketing it
• It should be appealing so that investors will feel convinced about their investment recovery
• Product feasibility, differentiation, and advanced features should be given due consideration

Product marketing letter aims to highlight the product viability and convinces the key parties about their potential investment opportunity. Thus, you should decide the contents based on the targeted product, potential buyers, STP model, AIDA model etc.

1. Sample Product Marketing Letter:

12th December 2011
Roy C. Day
Marketing Executive,
ABC Mfg. Industries Ltd.
1399 Felosa Drive
San Angelo, TX 76903

To
Steven C. Cobble
The Director,
YP Distribution Ltd.,
2099 Memory Lane
Rockford, IL 61101

Dear Sir,

This is to inform you that the company has introduced a new automobile product series sports' bike "YPY" 86 which has advanced technology features and targeted for the niche market, with the aim of selling 10 thousand units in current fiscal. It targets the affluent class of society to satisfy style statement and status need. As a marketing manager I assure that the market will be flooded with demand once this 500 cc model is launched on large scale. Despite the slowdown, its launch has been successful and we anticipate a huge favorable response from the market.

It received a great response when it was initially introduced on regional basis. It has been tested thoroughly and it is completely ready for actual launch. You can contact at the above mentioned address for further information about the product.

Hope you will consider this offer positively and register your remarks about the same. I assure you about the potential investment opportunity of the product and sure returns.

Thank you,
Yours sincerely,
Roy C. Day

2. Sample Letter for marketing a product:

12th December 2011
Alfred M. Campbell
Marketing Executive,
YRP Mfg. Ltd.,
2051 Hayhurst Lane
Troy, MI 48098

To
Anthony S. Marks
Marketing Executive,
Gibbs Distributors Ltd.,
3953 Adonais Way
Atlanta, GA 30303

Dear Sir,

This is to inform you that our company has launched new cosmetics named 'Fairiana' which would be used as an herbal product for minimizing, clearing, and preventing dark circles and ageing signs for women. It would certainly gain popularity among target customers once it is launched on a large size.

It is cost effective and has given good results on different types of skin textures. It would be available in the market within 15 days and soon, the company hopes to sell 30 million units current fiscal year. The promotions and advertising plans are set to be launched and heavy promotions would reap the desired result. It would be promoted as a healer and precautionary herbal medicine.

Hope you would find it interesting to invest in such a potential investment opportunity and be sure about your returns, as it the most popularity gaining section of the market today. You can contact at the above mentioned address for extra information.

Thank you,
Yours sincerely,
Alfred M. Campbell

Thus, marketing a new product is the most conscious and structured effort of the management to attract potential investors as well as buyers. It aims at generating a high volume of sales at the initial introduction stage of the product. Market is highly dynamic and hence, the marketer consciously attempts to recover his investment as early as possible. To make a new product development successful, the company has to make high investment in promotional activities and advertising campaigns, which could be reduced if company can get potential investors interested in the product. Also, you can review sample for insurance marketing letter and Sample for intent marketing letter for samples of letters.