Business Sales Letter

In writing a business sales letter it's all about making your point and hitting the target right on. For doing this, the writer has to attract as much attention of the reader as he can towards the important points of the letter. He should be able to prove how he can help the business grow. One needs to be upfront about the advantages of a proposed business deal. Some of the points to be kept in mind are:

• Medium of contact- with technological advances, today companies contacts each other via phones, emails and video conferencing. But marketers have come back to sending direct sales mail to their targets. The reason behind doing so is that they can be customized and sent to the recipient directly addressing him/ her by their name and designation. It directly addresses their needs and what do you have in store for them that can benefit them

• Come to the point- It is important that you straight away come to the point by right away stating your intentions behind the letter, introducing the reader to your service or product and telling about how the reader's business stands to benefit from your offering

• Attach other customers' feedbacks- It would be a good idea to attach positive feedbacks from your other clients about your services or products. It gives your reader a good impression and builds his confidence in you

• Always mention your contact number and mailing address- This is necessary if your reader wants to respond to your letter

Following is a sample business sales letter for your reference.

Jensen Kline, Sales Head
Viking Arms and Ammunition
90 Blue Ave, NY 85219
(480) 934-8173
jensen.kline@vikingarms.com

24th October,'11

Tim Cranston, Chief-in-Charge, NYPD
13th Precinct NY 85220
1407 S Metropolitan Rd
(480) 983-7008
tim.cranston@example.com

Dear Tim,

Through this letter I want to invite you to use Viking's services in arms and ammunition supply and support. We are already U.S.'s leading arms supplier to the U.S army and are a well-known name in tactical and assault arms market. Serving the interests of our law enforcements and defense since last 40 years, we have already created a distinct reputation for ourselves in the law enforcement and military markets across U.S.

Since the start we have maintained a 100% quality standard by producing and supplying the finest weaponry to our valued customers. The department specializes in meeting our customer's specific and custom needs thus ensuring their full satisfaction. Attached here is some of the feedback regarding what our clients think about us.

We have our own specialized department 'Viking Police Division' that maintains a very comprehensive list of some of the world's most state-of-the-art police equipment along with the daily police work weapons. We also offer system design liaison service catering to meeting present and future enhancements needs, special training in new weaponry operations, warranty and after sales service.

Attached here is a catalogue of all the inventory that we supply to the Police Department. I, once again express my desire to cater to the needs of prestigious NYPD force and expect to get a chance of demonstration soon in the future.

Thanking You,

(Signature)

Jensen Kline

Look at the 'straight to the point' nature of the above letter sample. From the first line, the writer made clear his intentions about making a sales deal with the NYPD and from there on followed by giving info about their catalogue and some of the customer feedback. The tone of the letter should be casual as if you are yourself speaking with the other person. Also, you can look Sales Proposal Letter and Accounting Services Sales Letter for sample letters.