Car Sales Letter
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A car sales letter is written by a company to its prospective clients to garner sales out of it. It can be in the form of direct mail or otherwise. The purpose of such a letter is to give to its readers an introduction to the company and to provide them with the details about the kind of cars the company deals in. It states the entire range of cars that the showroom deals in along with a list of other related after-sales services.
Since sales letters are an important source of information and a useful strategy for the company to generate sales, it is unfortunately the very thing that people prefer avoiding. For this reason, you have to catch the fancy of your reader with the first paragraph itself. For that, you need to add something catchy or mention the USP of your dealership or any exclusive feature that you offer. While it is okay to show-off but one must abstain from overstating facts as it may backfire at any moment during the sales. You can also include any positive customer feedback along with a catalogue of the various car models up for sale. The format for an ideal car sales letter is given below.
Car Sales Letter Sample
Mitchell Waltz, Sales Manager,
Subject- Drive what you saw in that movie!!
Have you always wanted to drive that yellow Camaro (Bumble Bee) which Shia Labeouf drove in The Transformers series? Or have you always fantasized about driving the car that Robert Downey Jr.'s character Tony Stark drove in Iron Man? Guess what!!! Now you can.
Starz Car Dealership now brings to you the unique exciting opportunity to own and drive what your favorite stars once graced with their presence in all those classy scenes. All these movie cars under one roof; the very pieces that were actually used by the stars in their movies. With this unique opportunity, Starz enables you to burn the tires in style- the real Hollywood style. Just imagine touching the same steering wheel that Jason Statham touched while zipping around the city roads in Transporter series, or for that matter, the car that Vin Diesel drove in Fast Five climax. We know that such a joy is unparalleled and will remain so. After all how many of us actually get a chance to step into our favorite celebrity's shoes? Keeping this in mind, your favorite Starz has joined hands with Hollywood to bring you the ultimate automobile experience.
With the widest showroom presence around the U.S. and having company showrooms in almost all the major cities of America, Starz Car Sales and Service has grown to be the most successful dealer in the country. We feel proud in claiming the largest satisfied customer base and the widest choice of cars available. With this, we keep on introducing new, attractive offers exclusively for our customers.
Attached with this letter, is information about all the models available with us right now. Please also find with this letter, what our esteemed customers have to say about us. Now don't wait for eBay to make available this star stuff. Just walk into your nearest Starz outlet and feel the ignition.
*Limited time offer. First come, first serve (on booking basis). This scheme is available only to Beverly Hills customers.
Notice the theme of the letter. Now, looking at this letter the company will know that this letter cannot be ignored by anyone. Even if the reader is not interested in buying a new car, he will at least read the letter because it has a lot of reference to movies and who doesn't love movies. Or shall we say most of us do love movies and often wish to own what our favorite stars own. Also, always keep the letter to the point and crisp. It should generate curiosity among the readers. Now rest assured, the reader is definitely going to look at the attached catalogue at least once. Also, you can refer to Marketing Sales Letter and Sales Appointment Letter for more examples of letters.