Sales Appointment Letter
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A company hires efficient sales staff to assure that its products and services reaches the target market. The sales team, pitch the clients and sell the products and services to the clients. Some products and services are such that the salesmen pitch for the same at the point of sales; however, some are such that the Sales Executive would need a specific time, and explain about the products and services to the clients; for example, insurance policies, food processors, or schemes and offers, etc. In such situations, the Sales Executive needs to fix an appointment with the client and, thus will have to write a sales appointment letter. This is applicable in both corporate sales, as well as domestic sales.
What is a sales appointment letter?
A letter written by a Sales Executive (SE), and addressed to a client, requesting him/her to give an appointment, so that the SE can meet him/her in person and explain the product/service/scheme/ offer/plan, etc., is known as a sales appointment letter. This method is usually replaced by the phone call. Many a times the SE calls up the person, and fixes an appointment. However, in some situations, only a written request is accepted, and so, this letter is essential.
When does one need a sales appointment?
As mentioned above, this letter is applicable to both domestic and corporate sales. When one has to explain a sales proposal, a scheme, new product or service, etc., to some Purchase Manager or any other concerned official in a particular organization, the SE will have to take an appointment. He cannot just land up in that person's office, and start pitching the product or service.
Similarly, when it comes to individuals; some SE might want to explain an investment plan or a policy to some client, he should take a prior appointment before reaching that person's office or home.
This is not only a good etiquette, but also feasible. One saves time and cost by fixing an appointment. If one does not fix an appointment and directly goes to that person, he might not get a chance to meet or talk to that person, and thus will have to return empty handed. This leads to unnecessary cost.
How to write a sales appointment letter?
This is a formal letter. All the guidelines of formal letter writing will apply to this letter. The letter will be precise, include proper addresses, proper salutations, give the required information, and also enclose all the required documents.
The letter will have a simple subject line like - 'Request for an appointment'
One can add to it by mentioning the reason/purpose of the appointment, but avoiding the same is beneficial. Mentioning something related to sales pitch in the subject line, would at times de-motivate the reader to read the letter.
Reading the sample letter given below, will further help in understanding the format and the purpose of the letter.
Sample sales appointment letter
Subject: Requesting for an appointment
Dear Ms. Million,
I am Felicia Sutton and this is to request you to make some time from your busy schedule and give me an appointment, so that I can meet you and discuss about the new products launched by Pearl Cosmetics.
Pearl Cosmetics have come up with a new line of products for hair and skin care. These products are quite different from the existing products, and give guaranteed results. Moreover, we have also drafted some specific business proposals for esteemed clients like you. I would like to meet you in person, and discuss the same.
Please let me know when it would be convenient to meet you.
Thank you in anticipation.
The sample sales appointment letter given above, clearly explains the concept of a sales letter, and also the purpose of the letter. A well written letter will help you get an appointment, and a chance to pitch a product or service to the client. One can use the sample letter given above, and modify the same as per the requirement, or use it as a reference and write your own letter. Also, you can refer to Internet Sales Manager Letter and Invitation Letter For Sale for more sample letters.