Thank You Sales Letter

A strong business survives on a strong communication. To get new clients, or retain existing clients, communication is very important, be it written or oral. Usually, when one pitches a client for some business, one communicates with the client effectively, continuously follows up with the client, etc. However, after one gets an order from the client, thanking the client is equally important. Thus, a sales thank you letter is very important. This letter is not only written from the seller’s end, but even the client can use this letter to thank the seller for completing and sending the order on time. This will not only strengthen the rapport, but also motivate the seller to give excellent performance every time.

What is a sales thank you letter?

A letter written by a sales executive and addressed to the client for thanking him/her for the sales order, or a letter written by the client and addressed to the seller for thanking and motivating the seller for having completed the order in time and delivering the same, is known as a sales thank you letter.

Sending such a letter is not important, but it portrays one as a responsible person, and helps one maintain a rapport. It also helps one pitch for further sales. For example, after getting an order from the client, and delivering the same, the Sales Executive can write a letter thanking the client for the order, and mentioning certain other products or service, which he feels will be useful for the client. Thus, the client might think of these other products and services, and next time when needs the same, the chances of contacting the same Sales Executive for this sales inquiry increases.

How to write a sales thank you letter?

The letter, as explained above, is used in formal communication. Thus, the rules of formal letter writing apply to this letter. The letterhead of the organization is used to type or print the letter. Since it is a formal communication, one must remember, that it is not only used to communicate something, but will also be used as a documented record. Thus, the language, content, and information written in the letter must be accurate, precise, and written thoughtfully.

Never use a generalized letter. It doesn’t take long to draft a formal thank you letter, thus one must draft a different letter for every different client.

The letter, as mentioned above, will also help one promote other related products and services of the organization; thus, proposal or information manuals about the same, can be enclosed with the letter.

Reading the sample letter given below will help one understand how to use this letter to continue communicating with the client, and also pitch the client for other requirements.

Sample sales thank you letter:

ABC Services
1147 Clearview Drive
Denver, CO 80014
Ph: 68450 21200

Marvin .A. Rowlett
Extn – 5841
Email: marvin@abc.com

To,
The Purchase Manager
Robert K. Reynoso
Shamrock Co. Ltd.
4335 Freed Drive
Modesto, CA 95354

Subject: Thank you for the sales order

Dear Mr. Reynoso,

I would like to take this opportunity to thank you for having showed faith in our organization, and our service, and giving us such an important sales order. As promised, we have delivered the order on time, and hope that we’ve lived up to your expectations.

Mr. Renoso it’s been wonderful working with you, and we look forward to have similar professional relationship with your organization. We would also like to share our product and service portfolio with you, which we believe suits the requirement list of your organization. Please find enclosed the same herewith, and do give us a chance to explain the proposal for the same, by meeting you in person. We assure you that we would provide you with the best deals and best services in the market.

Thank you.

Regards,

Marvin Rowlett

Enclosures:

Product Portfolio

Thus, the sales thank you letter helps one serve a dual purpose. It thanks the client for a specific business order, and at the same time, helps one in pitching the client for further sales order. Thus, using such a letter will strengthen one’s rapport with the client. Also, you can view Thank You Letter For Bridal Shower for samples of letters.