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A cover letter should have three sections: an opening, a body and a closing. The opening section should contain a greeting. If you don't know about contact name, then try to find it by phone calling to the company and asking for contact person name. In addition to this, you can tell about how the position was found, why you are interested to work for the company. The second section should contain your prior job experiences, college courses and qualification that are important to the job description. The third section should contain a your contact information and a sentence thanking a person for considering your letter and reading it. At last, there must be your signature.
A creative, well-written cover letter is often the best weapon to make your resume distinguish from the number of applicants.
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A marketing cover letter is not like to consider only qualification for the position… it shows that whether you are eligible candidate and you does have the needed skills.
Also, this is a chance to show hiring manager that you are the best choice for the position.